Chroma Color launches ChromaFresh - Medical Plastics News

Oct 29, 2024

29 October 2024

13:30

Chroma Color Corporation has announced the launch of its innovative ChromaFresh product line, designed to bring a new dimension to colour concentrates by incorporating scent additives.

TierneyMJ Shutterstock

Launch concept.

ChromaFresh colour concentrate additives are developed to enhance the sensory appeal of a wide range of products, making them ideal for applications in packaging, toys, household goods, and personal care items. By adding a unique fragrance to these everyday items, ChromaFresh not only improves the user experience but also helps differentiate products in a competitive marketplace.

In addition to its consumer-focused benefits, ChromaFresh is also an ideal solution for more specialised industries, including automotive, healthcare, and pet products. Scented plastic products made with ChromaFresh additives can be used to neutralise unpleasant odours, promoting a sense of cleanliness and freshness in products that consumers interact with daily. This makes it a versatile addition to products that require both functional performance and enhanced appeal.

One of the most significant advantages of ChromaFresh is its ability to mask unwanted odours from recycled materials, such as post-consumer recycled (PCR) PET and HDPE, commonly used in consumer products. As sustainability becomes a top priority in manufacturing, many companies are turning to recycled materials to reduce their environmental impact. ChromaFresh helps to maintain the integrity of these eco-friendly materials by neutralising any lingering odours, ensuring that the end product not only looks great but also smells fresh.

“At Chroma Color, we are always looking for ways to innovate and provide our customers with solutions that not only meet their technical needs but also elevate their products’ market appeal,” said James Walsh, VP of Technology at Chroma Color Corporation. “The ChromaFresh product line represents a perfect blend of aesthetics and functionality, allowing manufacturers to create products that stand out on the shelf and in the hands of consumers.”

With the introduction of ChromaFresh, Chroma Color continues to lead the way in developing advanced colour and additive solutions that respond to industry trends and customer demands. This line is just one example of how Chroma Color is committed to pushing the boundaries of what is possible in the world of colour concentrates and additive technologies.

29 October 2024

13:30